Original Penguin launches their S/S12 campaign, which has been shot by Danielle Levitt and the accompanying video features music by Indie band Deer Tick.
With Brooklyn's Coney Island featuring as the backdrop for the collection, the line-up for Spring/Summer 2012 by Original Penguin includes the brand's classic polos, floral and striped wovens, walking shorts, eyewear and footwear.
Highlights this season include the swim collection, perfect summer tanks and brightly coloured garment-dyed chinos crafted for the versatility required when you escape the city and hit the beach this summer.
Check out the aforementioned video and photo gallery below, and then visit the Original Penguin website.